|Hi peter,Melbourne Storm has launched its new @storm twitter handle which will feature on the player’s jersey for next month’s inaugural Dick Smith Auckland Nines tournament.The @storm promotion will see Melbourne Storm become the first Australian sporting club to have their Twitter handle appear on the coveted front of jersey position, according to Twitter.Storm will also become the first Australian sporting club to use their moniker as their official twitter handle.
The @storm handle replaces @MelbourneStorm which has generated 44,300 followers on the social media tool, the highest amongst NRL clubs and the fourth in Australian sporting teams, sitting just behind AFL powerhouses Carlton, Collingwood and Essendon.
The playing kit, designed and produced by the club’s official apparel partner BLK, maintains the Storm purple and introduces black for the New Zealand based event. The players will wear black shorts and socks to complement the new design. Melbourne Storm’s logo will appear in silver for the first time on a match jersey.
The kit has received the tick of approval from the playing group.
“Social media is a key channel how the club and I interact with the fans,” Hoffman said.
“It’s a great way for the club to keep innovating and as a Twitter user it’s a great networking tool to give fans an insight to what I do as a rugby league player.”
The retail version of the jersey will be available for pre-sale on Storm’s online megastore from 9:00am tomorrow at melbounestormshop.com.au
The Dick Smith NRL Auckland Nines is a two-day, nine a side, knock-out tournament at Auckland’s Eden Park on February 16-16. It will feature all 16 NRL clubs with 256 players competing over the weekend to win their share of over NZ $2.6 million prize money.
Storm will announce its 16-man squad for the tournament on Monday 10 February